Coordinator, Retention and Growth

The Washington Spirit is seeking a Coordinator, Retention and Growth who will support the development and execution of fan engagement, retention, and growth strategies through email marketing, web, and SMS. This position focuses on executing campaign tactics, managing digital operations, and providing data insights that help enhance fan experiences and drive revenue growth. The Coordinator will work closely with the Manager, Retention and Growth, and cross-functional teams to deliver campaigns that foster loyalty, increase digital touchpoints, and deepen the Spirit's connection to fans.The ideal candidate is detail-oriented, organized, and passionate about fan engagement. You'll thrive in a fast-paced environment, manage multiple campaigns simultaneously, and bring a growth mindset to continuous improvement through analytics and testing.Key Responsibilities Web Content and User Experience Support Update and maintain website content under manager direction, ensuring accuracy, relevance, and brand consistencyMonitor website analytics and compile reports on traffic, engagement, and conversion metricsSupport the implementation of web optimization efforts (layout changes, personalization features, mobile improvements) through testing and documentationIdentify and surface content or UX issues to manager for prioritizationEmail Campaign Execution Support deployment and quality assurance of email campaigns following established strategy and templates, including audience segmentation, content assembly, and send coordinationMaintain email calendar, track performance metrics (open rates, click-through rates, conversions), and report findings to managerCoordinate with creative teams and cross-functional partners to gather content and assets for campaignsData Analysis and Reporting Regularly monitor campaign and web performance against established metrics and KPIsCompile performance data into reports and dashboards for manager reviewSurface trends or anomalies that may indicate optimization opportunitiesCross-Functional Collaboration Work with ticketing, merchandise, sponsorship, and content teams to gather information and coordinate campaign participationDocument and communicate campaign timelines and requirements to partnersSupport integrated promotional efforts across email and web channels under manager guidanceCompliance and Tool Management Ensure all email campaigns comply with data privacy laws (GDPR, CAN-SPAM) and follow best practicesMaintain proficiency with email marketing platform and web CMS toolsKeep accurate records of campaign assets, performance data, and creative iterationsQualifications & Experience Required Bachelor's degree in Marketing, Digital Media, Business, Communications, or related fieldStrong attention to detail and accuracy in written communicationOrganized approach to managing multiple tasks and deadlinesAbility to follow processes and escalate issues appropriatelyComfortable learning new tools and platformsProficiency in Microsoft Office SuitePreferred 1-2 years of experience in digital marketing, ideally including email marketing or content managementDemonstrated experience with email marketing platforms (Mailchimp, Salesforce Marketing Cloud, HubSpot, or similar)Familiarity with web analytics tools (Google Analytics) and/or website CMS platformsExperience with CRM or marketing automation toolsFamiliarity with sports, entertainment, or membership-based organizationsCreative thinking about fan engagement tacticsKey Competencies Attention to detail and accuracy in executionStrong organizational and time management skillsData-driven mindset with ability to interpret and report on metricsCollaborative approach to cross-functional workGrowth mindset and willingness to learnPassion for sports and fan engagementLocation This role is based in Falls Church, VA, with a hybrid work structure and frequent presence at matches in Washington DC.About the Washington Spirit The Washington Spirit is a founding club of the National Women's Soccer League (NWSL), proudly representing the Washington, DC metropolitan area. It is the first franchise to have a minority woman hold a majority stake. A visionary entrepreneur, Michele Kang, is leading a new era for women's sports with a vision to:Become the most preeminent sports organization in the worldBuild a high-performance culture of winning on and off the pitchTrain women as womenMotivate and inspire the next generation of girls and womenWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.The Washington Spirit is seeking a Coordinator, Retention and Growth who will support the development and execution of fan engagement, retention, and growth strategies through email marketing, web, and SMS. This position focuses on executing campaign tactics, managing digital operations, and providing data insights that help enhance fan experiences and drive revenue growth. The Coordinator will work closely with the Manager, Retention and Growth, and cross-functional teams to deliver campaigns that foster loyalty, increase digital touchpoints, and deepen the Spirit's connection to fans.The ideal candidate is detail-oriented, organized, and passionate about fan engagement. You'll thrive in a fast-paced environment, manage multiple campaigns simultaneously, and bring a growth mindset to continuous improvement through analytics and testing.Key Responsibilities Web Content and User Experience Support Email Campaign Execution Data Analysis and Reporting Cross-Functional Collaboration Compliance and Tool Management Qualifications & Experience Required Preferred Key Competencies Location This role is based in Falls Church, VA, with a hybrid work structure and frequent presence at matches in Washington DC.About the Washington Spirit The Washington Spirit is a founding club of the National Women's Soccer League (NWSL), proudly representing the Washington, DC metropolitan area. It is the first franchise to have a minority woman hold a majority stake. A visionary entrepreneur, Michele Kang, is leading a new era for women's sports with a vision to:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.