Director, Partnership Analytics

Position Profile: Director, Partnership AnalyticsDepartment: Business Intelligence Reports to: Head of Strategy & Analytics Status: Full-time Work Location: College Park, MDPosition SummaryThe Washington Commanders are seeking a data-driven leader to join our organization as Director, Partnership Analytics, with primary responsibility for leading analytics and insights related to partnership sales, partner performance, content performance, and digital platforms. This role will serve as the central analyst to partnerships and strategy leadership, providing insights that directly influence valuation, activation effectiveness, engagement strategy, and long-term brand growth.The ideal candidate brings a strong understanding of sponsorship measurement platforms. Additionally, they should be well-versed in digital content ecosystems, including social media platforms, owned-and-operated digital channels (web and mobile app), and performance marketing. This individual will translate complex quantitative and qualitative data into clear, actionable insights for executive leadership and cross-functional business teams.------------------------------------------------------------------------------------------------------------------Key ResponsibilitiesStrategic & Executive SupportLead analytics and research initiatives in support of partnership development, success, and solutionsProvide data-driven insights to inform partnership valuation, renewal strategy, activation effectiveness, and account growthPartner with senior leadership on planning, goal setting, and measurement frameworks tied to partner acquisition, performance, and growthPartnership AnalyticsBuild the analytical framework used to evaluate partner performance, including exposure, engagement, and activation ROIDevelop standardized reporting and insights for partnership assets across venue, digital, media, and experiential platformsSupport inventory strategy through valuation models, benchmarking, and performance trackingAnalyze partner performance and fan interaction data to inform renewals, upsells, and new partnership opportunities------------------------------------------------------------------------------------------------------------------Reporting, Insights & Data StrategyOwn executive dashboards and reporting frameworks related to partnership performance, fan sentiment, and researchEnsure insights are delivered in clear, compelling formats tailored to the appropriate audienceChampion best practices in analytics, experimentation, and data storytelling across the organization------------------------------------------------------------------------------------------------------------------Content Analytics (Social, Web, App)Own performance measurement and insights across social media platforms, team website, and mobile appAnalyze audience reach, engagement, consumption patterns, and platform-specific behaviors to inform partnership strategyEvaluate content effectiveness by format, platform, theme, and timing to optimize valueDevelop audience growth and engagement dashboards that track performance against KPIs across channels-----------------------------------------------------------------------------------------------------------------Qualifications & SkillsBachelor’s degree in Business, Analytics, Economics, Statistics, Marketing Research, or a related field8–12+ years of progressive experience in analytics, strategy, business intelligence, or consumer researchDemonstrated experience supporting partnerships, brand, or fan/customer-focused functions in professional sports, media, or consumer-facing organizationsAdvanced proficiency with analytical, visualization and AI tools (SQL, Python, R, Tableau/Power BI, CoPilot, Claude Code)Strong executive communication skills with the ability to translate research and analytics into business impactProven ability to influence decision-making across cross-functional stakeholdersFamiliarity with sponsorship measurement, brand tracking, and fan engagement metricsPassion for professional sports and enhancing the fan experience through data and insightsWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Position Profile: Director, Partnership AnalyticsDepartment: Business Intelligence Reports to: Head of Strategy & Analytics Status: Full-time Work Location: College Park, MDPosition SummaryThe Washington Commanders are seeking a data-driven leader to join our organization as Director, Partnership Analytics, with primary responsibility for leading analytics and insights related to partnership sales, partner performance, content performance, and digital platforms. This role will serve as the central analyst to partnerships and strategy leadership, providing insights that directly influence valuation, activation effectiveness, engagement strategy, and long-term brand growth.The ideal candidate brings a strong understanding of sponsorship measurement platforms. Additionally, they should be well-versed in digital content ecosystems, including social media platforms, owned-and-operated digital channels (web and mobile app), and performance marketing. This individual will translate complex quantitative and qualitative data into clear, actionable insights for executive leadership and cross-functional business teams.------------------------------------------------------------------------------------------------------------------Key ResponsibilitiesStrategic & Executive SupportPartnership Analytics------------------------------------------------------------------------------------------------------------------Reporting, Insights & Data Strategy------------------------------------------------------------------------------------------------------------------Content Analytics (Social, Web, App)-----------------------------------------------------------------------------------------------------------------Qualifications & SkillsWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.