Director of Marketing | Full-Time | Ford Idaho Center

OverviewThe Director of Marketing will manage, supervise, and coordinate all the activities of the Marketing department to reach budgeted goals. This person will create and implement marketing plans, manage event advertising budgets and promotions, and ensure successful event campaigns. The role is responsible for creating and maintaining relationships with media partners, community partners, and various organizations throughout the area. The role will oversee the media buying and billing process. The role will oversee the brand for the venues, public relations, community outreach, promotions, group sales, and publicity for the venue and the events: concerts, sporting events, meetings, and shows within the facility, while developing creative marketing campaigns that promote public/community awareness. This role pays an annual salary of $75,000-$95,000 and is bonus eligible. Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays). This position will remain open until November 6, 2026.ResponsibilitiesDevelop, implement and evaluate marketing strategy to promote concerts/shows and venuesResponsible for the creation, development and implementation of strategic marketing and advertising plans for the Ford Idaho Center venues & Nampa Civic CenterExplore cross-marketing opportunities between events, area partners, and throughout the community Create and maintain relationships with local, regional and industry media partners and promotersCollaborate with Nampa Chamber, Visit Boise, and other area stakeholders on promoting and selling Nampa Develop and execute marketing plans to promote all artists/tours coming to NampaDevelop and implement creative campaigns targeting promoters and show organizers to sell Nampa as an entertainment destinationNegotiate contracts and implement creative cash/trade proposals/campaigns with media partners, including digital, radio, print, TV, and outdoorCreate pre-show and post-show guest experiences that draw guests to the venue and the surrounding areaManage internal marketing assets for all events, including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and moreDevelop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awarenessDevelop and implement creative campaigns to promote premium seating salesDirect all PR efforts, including preparing press releases, pitches and media drops for events and venue initiativesWrite or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provide for distribution to the media, business chambers, visitor service bureaus, etc.Collaborate and coordinate activities with all internal departments and external personnel to ensure project successCreate and manage brand voice for both venues on all social media platforms and external marketing effortsPrepare and maintain project budgets and work closely with the General Manager on post-show recapsCollaborate closely with the Box Office to ensure all event aspects are accurate and running accordinglyResearch and follow current music marketing trends and venue marketing efforts and implement best practices in the day-to-day activationAnalyze marketing efforts and adjust efforts based on learnings, trends, and activityCreate and implement grassroots initiatives for all eventsProject manage F&B initiatives in collaboration with the venue’s F&B general manager and division marketing leadsEnhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI, such as third-party partnerships, new media avenues, etc.Participate in the development and implementation of annual marketing goals and objectives and management of department budgetDirect the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as neededInterpret the venue customer experience to be measuredResponsible for measuring, reporting and achieving performance against agreed-upon service levels and ROIsPlan and oversee the venue’s advertising and promotion activities, including print, electronic, and digital outlets. This includes full-cycle production, including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materialsWork with OVG Corporate Partnerships to leverage sponsorship opportunities to increase brand awareness and synergiesWorks with OVG Corporate Partnerships to implement and maintain corporate sponsorships for the building in both new and renewal businessStandardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIsProvide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand managementMaintain knowledge of trends/best practices and influence the business, project teams and peer groups to innovate and align around an integrated strategy constantlyLeverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision-makingDrive the completion key deliverables with strong attention to time, quality, impact and stylePartner with web development team to direct site features, design and goals focusing on customer engagementDirect and assist current vendor community with social media marketing strategies for their individual business locations on the fairgroundsOther duties as assigned.QualificationsBachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related fields5-7 years of increasingly responsible experience in marketing and/or sales required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facilityKnowledge of marketing and advertising/sponsorship program developmentKnowledge of Public RelationsKnowledge of Website maintenanceKnowledge of federal, state and local regulationsProficiency with media buying and promotionsAbility to travel as requiredAbility to work nights and weekends as requiredAbility to work with wide array of client groups, vendors and business partners enterprise-wideAnalytical skills to forecast and identify trends and challenges using website analyticsExcellent verbal and written communication skillsMust be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general publicWorking knowledge of mobile, POS, and payments to digital menu boards, guest apps and loyalty systemsDigital expertise with various digital channels, including website optimization, social media, and data acquisition.An entrepreneurial spirit and an internal motivation that inspires others to think more and do moreCreativity skills that inspire brand loyaltyInnovator for increasing per caps and generating profitabilityA passion for building success that can be measured with dataA results-driven leader who thinks in terms of ROIDemonstrated experience influencing peers and leadership teamsAbility to operationalize a strategyFlexible skill set that can be applied across a variety of relationships/situationsDemonstrable track record of successFamiliarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.