Senior Director, Growth Marketing & Commercial Revenue

About the PWHLThe Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion — on and off the ice.The OpportunityThe PWHL is seeking a data-driven, execution-oriented Senior Director, Growth Marketing & Commercial Revenue to lead and scale fan acquisition, digital advertising, broadcast, and merchandise e-commerce across the league and its teams. This is a blended leadership and hands-on role where you will shape the growth marketing strategy while remaining deeply involved in campaign execution. Reporting to the EVP, Business Operations, you will hold direct accountability for driving ticket sales, scaling global merchandise and e-commerce revenue, and serving as the marketing lead for PWHL grassroots initiatives including camps and clinics. This posting is for a newly created position. The pay range for this position is $155,000 to $175,000 USD/CAD annually. What You'll DoDrive Revenue GrowthDevelop and execute the fan acquisition, retention, and monetization strategy to achieve revenue goals across ticket sales, merchandise, camps, clinics, and grassroots programmingManage the growth marketing budget and allocate resources based on real-time ROAS and customer LTVBuild, launch, and optimize paid campaigns across social platforms, digital networks, broadcast, and OOHArchitect and continuously optimize the fan journey across ticketing and e-commerce purchase funnels (Shopify)Collaborate with the VP, Merchandising on product launch campaigns, flash sales, bundling strategies, and retargetingWork across all verticals to understand business goals and create dynamic plans to hit and surpass revenue targetsLead Email & Lifecycle MarketingLead the email marketing team in deploying automated flows, database segmentation, and targeted cross-sell campaignsConduct A/B testing across promotions, ad creatives, landing pages, and website copyChampion a lifecycle marketing approach that converts ticket buyers into merchandise customers and vice versaMarket Grassroots InitiativesServe as the marketing lead for PWHL camps and clinics, developing and executing campaigns that drive participation and deepen community connection across league marketsLeverage digital, email, social, broadcast, paid, and OOH channels to promote grassroots programmingPartner with the Business Operations Team on program timelines and goals to ensure marketing plans are alignedAnalyze & ReportWork collaboratively with the Sr. Director, Business Analytics to build dashboards for performance reporting and to maximize data-driven revenue growthReport on ROI, ticket velocity, e-commerce metrics, and grassroots marketing performance to the EVP, Business Operations and cross-functional stakeholdersCollaborateWork cross-functionally with Partnerships, Ticketing, Merchandising, and Communications to align growth initiatives with league prioritiesPartner with the Sr. Director, Brand Marketing to ensure growth campaigns are brand-consistent and fan experience-forwardLead the TeamLead two Senior Managers, Marketing and a team of approximately 10 across email marketing, digital products, and marketing operations — this is a people leader role, not just a subject matter expert roleDevelop and inspire a team that executes at a high level across multiple markets and functions simultaneously, with a focus on accountability, growth, and collaboration What You BringRequired6-8 years of experience in performance marketing, growth marketing, or demand generation, including at least 2 years managing marketing specialistsDeep expertise with Meta Ads Manager, Google Ads, Google Analytics 4, and ShopifyStrong proficiency in email and lifecycle marketing platforms, particularly KlaviyoFamiliarity with ticketing and CRM ecosystems (e.g., Kore, Ticketmaster, HubSpot, Salesforce Marketing Cloud, or SeatGeek)Experience with broadcast and OOH advertising channelsA unique ability to operate at both the macro (strategic) and micro (executional) levelFlexibility to work evenings, weekends, and travel as requiredThis position may be based anywhere in the United States or in Canada. Applicants must be legally authorized to work in their country of residence on a full-time basis. The PWHL does not provide visa or work permit sponsorship for this role.PreferredPrior experience in sports marketing, live entertainment, or a combined ticketing and DTC e-commerce environmentExperience marketing grassroots, community, or youth programming within a sports or athletic organizationExperience with SMS marketing platformsWorking knowledge of HTML codingBilingual (English/French) a plusFlexibility & TravelCandidate must be able to work remotely and is expected to flex availability for evenings, weekends, and travel aligned with league events, operational needs, and grassroots programming across PWHL markets.The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class. A background check will be conducted once a successful candidate is identified.About the PWHLThe Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion — on and off the ice.The OpportunityThe PWHL is seeking a data-driven, execution-oriented Senior Director, Growth Marketing & Commercial Revenue to lead and scale fan acquisition, digital advertising, broadcast, and merchandise e-commerce across the league and its teams. This is a blended leadership and hands-on role where you will shape the growth marketing strategy while remaining deeply involved in campaign execution. Reporting to the EVP, Business Operations, you will hold direct accountability for driving ticket sales, scaling global merchandise and e-commerce revenue, and serving as the marketing lead for PWHL grassroots initiatives including camps and clinics. This posting is for a newly created position. The pay range for this position is $155,000 to $175,000 USD/CAD annually. What You'll DoDrive Revenue GrowthLead Email & Lifecycle MarketingMarket Grassroots InitiativesAnalyze & ReportCollaborateLead the Team What You BringRequiredPreferredFlexibility & TravelCandidate must be able to work remotely and is expected to flex availability for evenings, weekends, and travel aligned with league events, operational needs, and grassroots programming across PWHL markets.The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class. A background check will be conducted once a successful candidate is identified.