Director, Integrated Marketing

Job Title: Director, Integrated Marketing Department: Marketing Reports to: Senior Director, MarketingManages: Integrated Marketing team and Performance MarketingCollaboration: Daily collaboration across the marketing team including Marketing Operations, Game Presentation and Creative Design and Production. Regular collaboration across the organization including Communications, Game Operations, Global Partnerships, Ticketing, Community and other departments and stakeholders Team Overview: Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth, engagement and conversion. Considering the full marketing mix with a spotlight on digital, social and in-arena, the Integrated Marketing team is responsible for developing and executing detailed marketing plans aligned with the brand strategy. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based on campaign objectives.Position Summary: The Director of Integrated Marketing is responsible for leading the development and execution of Los Angeles Lakers marketing plans throughout the year. From season-long campaigns and sponsorship engagements to promotional nights and ticketing campaigns, this position leads fan engagement planning and implementation to support revenue growth. Additionally, this role is responsible for leading paid media initiatives focusing on social and digital while considering all marketing touchpoints across paid, earned and owned. The ideal candidate is a strategic marketer, proactive planner and results-driven collaborator who can simultaneously manage long-term and short-term projects end-to-end and successfully lead cross-functional teams to bring an integrated fan experience to life in Los Angeles and around the world. Essential Functions (Duties & Responsibilities**):Campaign Planning and ImplementationBuilds the season-long marketing plan for the Lakers to serve business goals, celebrate basketball, support commercial initiatives and drive a holistic narrative across the seasonDevelops all on-court and off-court marketing plans for tentpole moments, promotional nights, new Lakers products league milestones, player campaigns and cultural moments Identifies, develops and briefs creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets, working with the Creative and Content team to deliver high-performing assets to fans Collaborates with channel experts (in-arena, social, digital, email, app) across the marketing team to propose and implement best-in-class campaign tactics to reach fans where they are Collaborates with Corporate Partnerships team to ideate and fulfill sponsorship partner integration across campaigns and programsCollaborates with the growth and ticketing team to name and promote new Lakers products and experiences including ticket packages, hospitality products, events and moreLeads the international marketing strategy to ensure cohesive and meaningful executions across target marketsIdentifies talent opportunities and incorporates talent integrations into marketing plans that grows and engages audiences within and out of the basketball spaceGame Day Promotions and Performance MarketingLeads the development and execution of best in-class game night promotions for a premium experience driving ticketing, sponsorship activations and fan engagement Leads execution of a rinse and repeat, layered system for game day fan engagement, that favors milestone moments, recognizes storyline potential and considers the match up, while acknowledging the pacing of an 80+ game season with finite resources Collaborates with Global Partnerships to ensure proper execution of sponsorship commitments across game day moments Fan Growth and Engagement Leads consumer marketing planning and activations for the Los Angeles Lakers to drive awareness and grow fan engagementImplement integrated marketing tactics with an eye toward holistic storytelling to create an omnichannel experience for consumers around the world Considers a wealth of touch points and formats across paid, earned and owned, including TV, video, radio, print, photo, graphics, digital, mobile, social, OOH, celebrity, influencer, creators, partners, experiential, events, giveaways, community programming, retail, e-commerce, in-arena, in-game and in-broadcastUses channel and platform expertise, industry best practices and KPIs to architect and systemize clear rationale and blueprints for engagement, creating best-in-class experiences while optimizing resourcesBuilds awareness, engagement, positive sentiment and favorability that drives value for commercial partnersDrives fanbase engagement and product conversion in key international markets, partnering with regional NBA offices to maximize opportunities Leads fan data initiatives creating a holistic view of the ecosystem and fan experience Team Leadership Drives expectations for the highest quality work, delivered against organization goals Supports team development providing consistent and effective feedback to continually improve quality and increase efficiency Perform other duties as assigned by executive management**Responsibilities subject to change based on organizational needs and direction from management.Education: Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred Previous Experience: Minimum 10-12 years in marketing, minimum 5 years in brand or integrated marketing building 360 campaigns for high-profile global brands. Agency experience a plusMinimum 5 years management experience Accomplished hands-on leadership developing high-performing teamsProven marketing success at the leadership level Experience with sports brands Agency management experience Technology Capabilities:Adobe Creative SuiteUnderstanding of asset design and production requirements across platformsProject Management Software (Jira, Trello, Wrike)Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)Knowledge, skills, abilities:Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement Ability to be guided by and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement Expert planner and collaborator who is proactive and can roll with the read and react nature of a team business Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules, short timelines and limited budget Proficiency in briefing creative needs with clear direction on fan takeaway and production requirements Ability to balance tactical innovation and continued relevance while embracing a legacy organization Ability to simultaneously manage multiple programs at varying scales with mixed deadlinesExpert content planning and content integration to maximize channels and production while understanding need for bespoke opportunities and continual evaluation of best practicesWorks at both a strategic level as well as operating day-to-day activities Ability to work in a high-energy, fast-paced, dynamic environment and make instant, quality decisions Scrappy, nimble and comfortable managing effectively with changing information without getting stuck Detail-oriented and a logical approach to problem solving A passion for basketball and sports business Physical Demands: N/ALocation: El Segundo (offices M-F), downtown Los Angeles (Crypto.com arena for Laker home games), other occasional off-site eventsTravel: Up to 10% of the timeHours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends and holidaysThe pay range for this role is $130,000 - $150,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Job Title: Director, Integrated Marketing Department: Marketing Reports to: Senior Director, MarketingManages: Integrated Marketing team and Performance MarketingCollaboration: Daily collaboration across the marketing team including Marketing Operations, Game Presentation and Creative Design and Production. Regular collaboration across the organization including Communications, Game Operations, Global Partnerships, Ticketing, Community and other departments and stakeholders Team Overview: Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth, engagement and conversion. Considering the full marketing mix with a spotlight on digital, social and in-arena, the Integrated Marketing team is responsible for developing and executing detailed marketing plans aligned with the brand strategy. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based on campaign objectives.Position Summary: The Director of Integrated Marketing is responsible for leading the development and execution of Los Angeles Lakers marketing plans throughout the year. From season-long campaigns and sponsorship engagements to promotional nights and ticketing campaigns, this position leads fan engagement planning and implementation to support revenue growth. Additionally, this role is responsible for leading paid media initiatives focusing on social and digital while considering all marketing touchpoints across paid, earned and owned. The ideal candidate is a strategic marketer, proactive planner and results-driven collaborator who can simultaneously manage long-term and short-term projects end-to-end and successfully lead cross-functional teams to bring an integrated fan experience to life in Los Angeles and around the world. Essential Functions (Duties & Responsibilities**):Campaign Planning and ImplementationBuilds the season-long marketing plan for the Lakers to serve business goals, celebrate basketball, support commercial initiatives and drive a holistic narrative across the seasonDevelops all on-court and off-court marketing plans for tentpole moments, promotional nights, new Lakers products league milestones, player campaigns and cultural moments Identifies, develops and briefs creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets, working with the Creative and Content team to deliver high-performing assets to fans Collaborates with channel experts (in-arena, social, digital, email, app) across the marketing team to propose and implement best-in-class campaign tactics to reach fans where they are Collaborates with Corporate Partnerships team to ideate and fulfill sponsorship partner integration across campaigns and programsCollaborates with the growth and ticketing team to name and promote new Lakers products and experiences including ticket packages, hospitality products, events and moreLeads the international marketing strategy to ensure cohesive and meaningful executions across target marketsIdentifies talent opportunities and incorporates talent integrations into marketing plans that grows and engages audiences within and out of the basketball spaceGame Day Promotions and Performance MarketingLeads the development and execution of best in-class game night promotions for a premium experience driving ticketing, sponsorship activations and fan engagement Leads execution of a rinse and repeat, layered system for game day fan engagement, that favors milestone moments, recognizes storyline potential and considers the match up, while acknowledging the pacing of an 80+ game season with finite resources Collaborates with Global Partnerships to ensure proper execution of sponsorship commitments across game day moments Fan Growth and Engagement Leads consumer marketing planning and activations for the Los Angeles Lakers to drive awareness and grow fan engagementImplement integrated marketing tactics with an eye toward holistic storytelling to create an omnichannel experience for consumers around the world Considers a wealth of touch points and formats across paid, earned and owned, including TV, video, radio, print, photo, graphics, digital, mobile, social, OOH, celebrity, influencer, creators, partners, experiential, events, giveaways, community programming, retail, e-commerce, in-arena, in-game and in-broadcastUses channel and platform expertise, industry best practices and KPIs to architect and systemize clear rationale and blueprints for engagement, creating best-in-class experiences while optimizing resourcesBuilds awareness, engagement, positive sentiment and favorability that drives value for commercial partnersDrives fanbase engagement and product conversion in key international markets, partnering with regional NBA offices to maximize opportunities Leads fan data initiatives creating a holistic view of the ecosystem and fan experience Team Leadership Drives expectations for the highest quality work, delivered against organization goals Supports team development providing consistent and effective feedback to continually improve quality and increase efficiency Perform other duties as assigned by executive management**Responsibilities subject to change based on organizational needs and direction from management.Education: Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred Previous Experience: Minimum 10-12 years in marketing, minimum 5 years in brand or integrated marketing building 360 campaigns for high-profile global brands. Agency experience a plusMinimum 5 years management experience Accomplished hands-on leadership developing high-performing teamsProven marketing success at the leadership level Experience with sports brands Agency management experience Technology Capabilities:Adobe Creative SuiteUnderstanding of asset design and production requirements across platformsProject Management Software (Jira, Trello, Wrike)Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)Knowledge, skills, abilities:Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement Ability to be guided by and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement Expert planner and collaborator who is proactive and can roll with the read and react nature of a team business Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules, short timelines and limited budget Proficiency in briefing creative needs with clear direction on fan takeaway and production requirements Ability to balance tactical innovation and continued relevance while embracing a legacy organization Ability to simultaneously manage multiple programs at varying scales with mixed deadlinesExpert content planning and content integration to maximize channels and production while understanding need for bespoke opportunities and continual evaluation of best practicesWorks at both a strategic level as well as operating day-to-day activities Ability to work in a high-energy, fast-paced, dynamic environment and make instant, quality decisions Scrappy, nimble and comfortable managing effectively with changing information without getting stuck Detail-oriented and a logical approach to problem solving A passion for basketball and sports business Physical Demands: N/ALocation: El Segundo (offices M-F), downtown Los Angeles (Crypto.com arena for Laker home games), other occasional off-site eventsTravel: Up to 10% of the timeHours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends and holidaysThe pay range for this role is $130,000 - $150,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Builds the season-long marketing plan for the Lakers to serve business goals, celebrate basketball, support commercial initiatives and drive a holistic narrative across the seasonDevelops all on-court and off-court marketing plans for tentpole moments, promotional nights, new Lakers products league milestones, player campaigns and cultural moments Identifies, develops and briefs creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets, working with the Creative and Content team to deliver high-performing assets to fans Collaborates with channel experts (in-arena, social, digital, email, app) across the marketing team to propose and implement best-in-class campaign tactics to reach fans where they are Collaborates with Corporate Partnerships team to ideate and fulfill sponsorship partner integration across campaigns and programsCollaborates with the growth and ticketing team to name and promote new Lakers products and experiences including ticket packages, hospitality products, events and moreLeads the international marketing strategy to ensure cohesive and meaningful executions across target marketsIdentifies talent opportunities and incorporates talent integrations into marketing plans that grows and engages audiences within and out of the basketball spaceLeads the development and execution of best in-class game night promotions for a premium experience driving ticketing, sponsorship activations and fan engagement Leads execution of a rinse and repeat, layered system for game day fan engagement, that favors milestone moments, recognizes storyline potential and considers the match up, while acknowledging the pacing of an 80+ game season with finite resources Collaborates with Global Partnerships to ensure proper execution of sponsorship commitments across game day moments Leads consumer marketing planning and activations for the Los Angeles Lakers to drive awareness and grow fan engagementImplement integrated marketing tactics with an eye toward holistic storytelling to create an omnichannel experience for consumers around the world Considers a wealth of touch points and formats across paid, earned and owned, including TV, video, radio, print, photo, graphics, digital, mobile, social, OOH, celebrity, influencer, creators, partners, experiential, events, giveaways, community programming, retail, e-commerce, in-arena, in-game and in-broadcastUses channel and platform expertise, industry best practices and KPIs to architect and systemize clear rationale and blueprints for engagement, creating best-in-class experiences while optimizing resourcesBuilds awareness, engagement, positive sentiment and favorability that drives value for commercial partnersDrives fanbase engagement and product conversion in key international markets, partnering with regional NBA offices to maximize opportunities Leads fan data initiatives creating a holistic view of the ecosystem and fan experience Drives expectations for the highest quality work, delivered against organization goals Supports team development providing consistent and effective feedback to continually improve quality and increase efficiency Perform other duties as assigned by executive managementMinimum 10-12 years in marketing, minimum 5 years in brand or integrated marketing building 360 campaigns for high-profile global brands. Agency experience a plusMinimum 5 years management experience Accomplished hands-on leadership developing high-performing teamsProven marketing success at the leadership level Experience with sports brands Agency management experience Adobe Creative SuiteUnderstanding of asset design and production requirements across platformsProject Management Software (Jira, Trello, Wrike)Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement Ability to be guided by and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement Expert planner and collaborator who is proactive and can roll with the read and react nature of a team business Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules, short timelines and limited budget Proficiency in briefing creative needs with clear direction on fan takeaway and production requirements Ability to balance tactical innovation and continued relevance while embracing a legacy organization Ability to simultaneously manage multiple programs at varying scales with mixed deadlinesExpert content planning and content integration to maximize channels and production while understanding need for bespoke opportunities and continual evaluation of best practicesWorks at both a strategic level as well as operating day-to-day activities Ability to work in a high-energy, fast-paced, dynamic environment and make instant, quality decisions Scrappy, nimble and comfortable managing effectively with changing information without getting stuck Detail-oriented and a logical approach to problem solving A passion for basketball and sports business