Marketing & Content Coordinator

Marketing & Content CoordinatorA new soccer club, launching 2027 | Kalamazoo, MichiganReports to: President (Kzoo Soccer) and Director of Marketing Status: Full-time, entry-levelLocation: Kalamazoo, MI | Expected start: October 2026About the RoleWe are bringing a brand-new soccer club to Kalamazoo for 2027, with a men’s team in USL League Two and a women’s team in the USL W League. We are building it from the ground up, which makes this a rare chance to help shape a club’s voice and community from day one.This is a ground-floor content role. You will be the primary content driver helping bring the club to life across both teams, working day-to-day with an experienced Director of Marketing and directly with the club President. You will not be pushing generic copy. You will build the club’s voice, tell its stories, and help grow the audience and the fan database that the whole club runs on.What You’ll DoContent, social & storytellingBe the primary content driver across men’s (USL League Two) and women’s (USL W League) sides, telling club, player, and community storiesFilm and edit short-form video (Reels, TikToks, Shorts), design graphics and carousels, and write social copy that sounds like the community, not corporateOwn the content calendar, publish on time, manage the channels, and engage with comments and DMsDatabase, email & campaignsKeep the first-party database clean and growing: ZIP and market-tier tagging, list hygiene, and consent handling (the club’s core asset)Help run email sends and campaign follow-ups, and produce assets for launch and ticketing pushes (identity reveal, Founding Member launch, memberships and groups)Support landing-page updates and basic tracking (UTMs, simple analytics)Sponsor content, comms & matchdayProduce and deliver contracted sponsor content and activation assets on time. These are contractual commitments, not optional extrasDraft clear press releases, media updates, and e-newsletters for club news, signings, and eventsRun matchday content capture: pre-match build, live capture, and post-match highlights and recapReporting & collaborationTrack performance (reach, engagement, video, database and campaign growth) and deliver simple, regular reportsWork with Ticket Sales, Sponsorship, and Operations so content supports club goalsWhat Success Looks LikeContent publishes on time, every time, and the channels feel fresh and aliveStorytelling that makes people feel something and sounds like the community, not corporate copyReach, engagement, database growth, and lead and ticket conversions climb steadilySponsor deliverables always land on timeThe database stays clean and keeps growingWhat We’re Looking ForRequiredCan shoot and edit compelling short-form video (phone-first is fine)Strong visual instincts and a good eye for a storyOrganized and reliable: hits deadlines, tracks work, and never drops a commitmentA fast learner who creates consistently and improves every dayComfortable working daily in Google WorkspaceDiscreet with pre-launch and confidential club informationPreferredA genuine love of soccer and of bringing a community togetherEditing and design tools (CapCut, Premiere Pro, Canva, Photoshop)Scheduling tools (Meta Business Suite, Hootsuite, Buffer) and task tools (Asana, Monday)Basic reporting and analytics comfortLocal Kalamazoo, Southwest Michigan, or campus tiesNice to have, trainableEmail platform, CRM, light paid social, landing pages, soccer context, and the club’s brand systemNot required: a marketing degree, a large follower count, or agency experience. Portfolio, work ethic, and judgment matter most. (High school diploma required; a relevant degree is a plus.) Please be ready to share sample work: edits, social accounts, or writing.How This Role Fits and GrowsReporting: you report to the President (Kzoo Soccer, LLC) for club direction and to the Director of Marketing for day-to-day craft and creative, under a shared-services arrangement.Where it is headed: this is the entry rung of the club’s marketing function. The strategy layer (the marketing plan, database growth strategy, paid media, campaign architecture, and KPI ownership) is held by the President and Director for now. As you grow, the path is Coordinator → Manager, Marketing & Content, taking on that strategy layer over time.What earns the move to ManagerConsistent on-time content and sponsor deliverablesMeasurable database and engagement growthDemonstrated ownership and sound judgmentAbility to plan campaigns and own KPIsReadiness to run paid media and eventually guide a content assistantReviewed around the end of the first season.Compensation & BenefitsCompetitive entry-level salaryHealth, dental, and vision401(k) with matchPaid time offGym membershipMonthly team socials and group outingsLogisticsFull-time, based in Kalamazoo, MIFlexible hours including match days, event nights, and weekendsExpected start: October 2026We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Marketing & Content CoordinatorA new soccer club, launching 2027 | Kalamazoo, MichiganReports to: President (Kzoo Soccer) and Director of Marketing Status: Full-time, entry-levelLocation: Kalamazoo, MI | Expected start: October 2026About the RoleWe are bringing a brand-new soccer club to Kalamazoo for 2027, with a men’s team in USL League Two and a women’s team in the USL W League. We are building it from the ground up, which makes this a rare chance to help shape a club’s voice and community from day one.This is a ground-floor content role. You will be the primary content driver helping bring the club to life across both teams, working day-to-day with an experienced Director of Marketing and directly with the club President. You will not be pushing generic copy. You will build the club’s voice, tell its stories, and help grow the audience and the fan database that the whole club runs on.What You’ll DoContent, social & storytellingBe the primary content driver across men’s (USL League Two) and women’s (USL W League) sides, telling club, player, and community storiesFilm and edit short-form video (Reels, TikToks, Shorts), design graphics and carousels, and write social copy that sounds like the community, not corporateOwn the content calendar, publish on time, manage the channels, and engage with comments and DMsDatabase, email & campaignsKeep the first-party database clean and growing: ZIP and market-tier tagging, list hygiene, and consent handling (the club’s core asset)Help run email sends and campaign follow-ups, and produce assets for launch and ticketing pushes (identity reveal, Founding Member launch, memberships and groups)Support landing-page updates and basic tracking (UTMs, simple analytics)Sponsor content, comms & matchdayProduce and deliver contracted sponsor content and activation assets on time. These are contractual commitments, not optional extrasDraft clear press releases, media updates, and e-newsletters for club news, signings, and eventsRun matchday content capture: pre-match build, live capture, and post-match highlights and recapReporting & collaborationTrack performance (reach, engagement, video, database and campaign growth) and deliver simple, regular reportsWork with Ticket Sales, Sponsorship, and Operations so content supports club goalsWhat Success Looks LikeContent publishes on time, every time, and the channels feel fresh and aliveStorytelling that makes people feel something and sounds like the community, not corporate copyReach, engagement, database growth, and lead and ticket conversions climb steadilySponsor deliverables always land on timeThe database stays clean and keeps growingWhat We’re Looking ForRequiredCan shoot and edit compelling short-form video (phone-first is fine)Strong visual instincts and a good eye for a storyOrganized and reliable: hits deadlines, tracks work, and never drops a commitmentA fast learner who creates consistently and improves every dayComfortable working daily in Google WorkspaceDiscreet with pre-launch and confidential club informationPreferredA genuine love of soccer and of bringing a community togetherEditing and design tools (CapCut, Premiere Pro, Canva, Photoshop)Scheduling tools (Meta Business Suite, Hootsuite, Buffer) and task tools (Asana, Monday)Basic reporting and analytics comfortLocal Kalamazoo, Southwest Michigan, or campus tiesNice to have, trainableEmail platform, CRM, light paid social, landing pages, soccer context, and the club’s brand systemNot required: a marketing degree, a large follower count, or agency experience. Portfolio, work ethic, and judgment matter most. (High school diploma required; a relevant degree is a plus.) Please be ready to share sample work: edits, social accounts, or writing.How This Role Fits and GrowsReporting: you report to the President (Kzoo Soccer, LLC) for club direction and to the Director of Marketing for day-to-day craft and creative, under a shared-services arrangement.Where it is headed: this is the entry rung of the club’s marketing function. The strategy layer (the marketing plan, database growth strategy, paid media, campaign architecture, and KPI ownership) is held by the President and Director for now. As you grow, the path is Coordinator → Manager, Marketing & Content, taking on that strategy layer over time.What earns the move to ManagerConsistent on-time content and sponsor deliverablesMeasurable database and engagement growthDemonstrated ownership and sound judgmentAbility to plan campaigns and own KPIsReadiness to run paid media and eventually guide a content assistantReviewed around the end of the first season.Compensation & BenefitsCompetitive entry-level salaryHealth, dental, and vision401(k) with matchPaid time offGym membershipMonthly team socials and group outingsLogisticsFull-time, based in Kalamazoo, MIFlexible hours including match days, event nights, and weekendsExpected start: October 2026We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.A new soccer club, launching 2027 | Kalamazoo, MichiganReports to: President (Kzoo Soccer) and Director of Marketing Status: Full-time, entry-levelLocation: Kalamazoo, MI | Expected start: October 2026We are bringing a brand-new soccer club to Kalamazoo for 2027, with a men’s team in USL League Two and a women’s team in the USL W League. We are building it from the ground up, which makes this a rare chance to help shape a club’s voice and community from day one.This is a ground-floor content role. You will be the primary content driver helping bring the club to life across both teams, working day-to-day with an experienced Director of Marketing and directly with the club President. You will not be pushing generic copy. You will build the club’s voice, tell its stories, and help grow the audience and the fan database that the whole club runs on.Content, social & storytellingDatabase, email & campaignsSponsor content, comms & matchdayReporting & collaborationRequiredPreferredNice to have, trainableNot required: a marketing degree, a large follower count, or agency experience. Portfolio, work ethic, and judgment matter most. (High school diploma required; a relevant degree is a plus.) Please be ready to share sample work: edits, social accounts, or writing.Reporting: you report to the President (Kzoo Soccer, LLC) for club direction and to the Director of Marketing for day-to-day craft and creative, under a shared-services arrangement.Where it is headed: this is the entry rung of the club’s marketing function. The strategy layer (the marketing plan, database growth strategy, paid media, campaign architecture, and KPI ownership) is held by the President and Director for now. As you grow, the path is Coordinator → Manager, Marketing & Content, taking on that strategy layer over time.What earns the move to ManagerReviewed around the end of the first season.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.