Marketing/Content Intern (Gym Growth & Community Marketing)

Job Title: Marketing/Content Intern (Gym Growth & Community Marketing)Job Type: Internship (Part-Time, 20-24 hours/week)Compensation: College credit for college students; unpaid for recent graduatesCompany: MADE HMBL Gym (a MADE Hoops facility)Location: On-Site (Fort Greene, Brooklyn, NY)Reports To: Marketing ManagerCompany DescriptionMADE HMBL Gym is a premier basketball player development facility in Fort Greene, Brooklyn, built in partnership between MADE Hoops and HMBL. We offer private, semi-private, and group training alongside strength and plyometrics programming for athletes of all ages and levels. MADE Hoops is the premier grassroots basketball events organization in North America. Founded in 2014, our mission has always been Maximizing Athletes' Development and Exposure (MADE). We host 100+ boys and girls basketball events annually, including competitive camps for all ages, middle school and high school tournaments, and the top independent high school circuit in the country. We're proud to have countless McDonald's All-Americans, NCAA athletes, and NBA stars among our alumni. The gym extends that mission into a year-round home for Brooklyn's next generation of hoopers.About the RoleWe're looking for a resourceful, community-minded Marketing Intern to help grow MADE HMBL Gym's local presence and member base for 15-20 hours per week. This is a hands-on, on-site role at our Fort Greene facility where you'll do a little bit of everything: capturing content during live training sessions, deploying email campaigns, building our review engine, writing ad copy, and researching the competitive landscape. If you want to learn what it actually takes to market a brick-and-mortar business from the ground up, this is that opportunity.Your Job:Help fill our training sessions and grow the gym's reputation in Brooklyn. You'll work directly with our Director of Marketing and alongside the gym's General Management, Creative, and Training staff to drive reviews, execute email and social campaigns, support paid advertising, and surface insights that shape how we go to market.What You'll Do:Reviews & Local Presence (20%)Own our review growth engine - identify satisfied members and parents after sessions and prompt them for Google reviews through QR codes, follow-up texts, and post-session emailsMaintain and optimize the gym's Google Business Profile: hours, photos, services, Q&A, and weekly postsKeep Yelp, Apple Maps, and other local directories accurate and consistentDraft responses to every review - positive and negative - for manager approvalCapture member testimonials and athlete progress stories on-site for use across email, social, and paidTrack review volume, average rating, and source month over month in a simple reporting sheetEmail Marketing (20%)Assist with building, proofing, and deploying email campaigns in Klaviyo - session promos, program launches, monthly training themes, and event recapsHelp manage list segmentation across prospects, active members, lapsed members, and camp attendeesQA every send before it goes out: links, UTMs, subject lines, preview text, and mobile renderingPull post-send analytics (open rate, click rate, conversion, revenue) and log results in our campaign trackerBuild and clean cold outreach lists - local schools, AAU and travel programs, youth leagues, and Brooklyn businesses - with verified contacts and documented sourcingSupport ongoing automated flows including welcome, post-session follow-up, and win-backSocial Media & Paid Advertising (50%)Capture photo and short-form video on-site during training sessions, group classes, and eventsEdit and publish short-form content to Instagram, TikTok, and Facebook against our content calendarWrite captions, hooks, and hashtags that fit the MADE voiceSchedule and publish posts, monitor comments and DMs, and route member questions to the right team memberDraft ad copy variations for Meta and Instagram campaigns supporting session bookings, program signups, and lead generationAssist with building, duplicating, and publishing ads in Meta Ads Manager; help monitor pacing and flag creative fatigueKeep our content library and asset folders organized and named consistentlyResearch, Partnerships & Reporting (10%)Conduct ongoing competitor analysis of NYC-area training facilities and gyms - pricing, programming, promotional offers, social cadence, ad creative, and review profilesBuild and maintain a competitive tracker updated monthly with screenshots and takeawaysResearch and source local partnership opportunities with schools, AAU programs, youth leagues, and neighborhood businesses for cross-promotion and lead generationAssist with partnership outreach and follow-upMaintain a simple marketing dashboard covering reviews, email performance, social growth, ad results, and session bookingsPresent a short monthly recap of wins, learnings, and recommendationsWhat Success Looks Like:Within 30 days: you're independently running the review request process and publishing to social on scheduleWithin 60 days: you're building and deploying email campaigns with minimal edits and maintaining the competitive trackerWithin 90 days: you've measurably grown our review count and rating, built a usable partnership pipeline, and have a portfolio of content the gym is actively usingRequired Qualifications Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, Sports Management, or a related fieldAble to work on-site at our Fort Greene, Brooklyn facility for scheduled shifts, including some evenings and weekends when programming runsComfortable shooting photo and video on a smartphone and editing short-form contentStrong written communication skills and a good ear for brand voiceHighly organized with excellent attention to detail - you're the person who catches the typo in the subject lineComfortable approaching members, parents, and coaches in person to request reviews and testimonialsSelf-starter who can own recurring tasks without remindersProficiency in Google Suite (Sheets, Docs, Slides)Preferred Experience:Familiarity with Klaviyo, Mailchimp, or another email service providerExperience with Meta Business Suite or Meta Ads ManagerWorking knowledge of Google Business Profile and local SEO fundamentalsComfort with CapCut, Canva, Adobe Premiere, or LightroomExperience with list-building or prospecting tools such as Apollo, Hunter, or LinkedIn Sales NavigatorPassion for basketball and youth athletics, and familiarity with the Brooklyn and NYC hoops sceneWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Job Title: Marketing/Content Intern (Gym Growth & Community Marketing)Job Type: Internship (Part-Time, 20-24 hours/week)Compensation: College credit for college students; unpaid for recent graduatesCompany: MADE HMBL Gym (a MADE Hoops facility)Location: On-Site (Fort Greene, Brooklyn, NY)Reports To: Marketing ManagerCompany DescriptionMADE HMBL Gym is a premier basketball player development facility in Fort Greene, Brooklyn, built in partnership between MADE Hoops and HMBL. We offer private, semi-private, and group training alongside strength and plyometrics programming for athletes of all ages and levels. MADE Hoops is the premier grassroots basketball events organization in North America. Founded in 2014, our mission has always been Maximizing Athletes' Development and Exposure (MADE). We host 100+ boys and girls basketball events annually, including competitive camps for all ages, middle school and high school tournaments, and the top independent high school circuit in the country. We're proud to have countless McDonald's All-Americans, NCAA athletes, and NBA stars among our alumni. The gym extends that mission into a year-round home for Brooklyn's next generation of hoopers.About the RoleWe're looking for a resourceful, community-minded Marketing Intern to help grow MADE HMBL Gym's local presence and member base for 15-20 hours per week. This is a hands-on, on-site role at our Fort Greene facility where you'll do a little bit of everything: capturing content during live training sessions, deploying email campaigns, building our review engine, writing ad copy, and researching the competitive landscape. If you want to learn what it actually takes to market a brick-and-mortar business from the ground up, this is that opportunity.Your Job:Help fill our training sessions and grow the gym's reputation in Brooklyn. You'll work directly with our Director of Marketing and alongside the gym's General Management, Creative, and Training staff to drive reviews, execute email and social campaigns, support paid advertising, and surface insights that shape how we go to market.What You'll Do:Reviews & Local Presence (20%)Email Marketing (20%)Social Media & Paid Advertising (50%)Research, Partnerships & Reporting (10%)What Success Looks Like:Required Qualifications Preferred Experience:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.