Franklin Sports
Performance Marketing Strategist
Stoughton, MA, USPosted 31 Jul 2026 PERFORMANCE MARKETING STRATEGIST (EXEMPT)Who we are: At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Women’s Soccer League, the Women’s National Basketball Association, the Pro Volleyball Federation, USA Pickleball, and Hasbro’s Nerf brand — all of which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.What you will do:The Performance Marketing Strategist owns paid media strategy and execution across our retail media networks including Amazon (multiple marketplaces), Walmart, and Target as well as emerging retail channels. This individual will manage campaign performance, optimization, and reporting to leadership, coordinating with internal teams and external partners to deliver against growth and efficiency targets.This role also builds the operating system behind the media: documenting how advertising decisions get made, translating that into clear account-level strategy and standards, and leveraging automation and AI-enabled platforms to execute at scale. This position sits at the intersection of hands-on retail media practice and process design and will help define how we run advertising as tooling, channels, and category dynamics evolve.This role may require travelling to company-sponsored events with overnight stays.The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Manager, Ecommerce Growth.#FranklinFamilyIN MORE DETAIL, YOU WILL:Own campaign execution and expand across retail media channels as the model proves out Report on campaign structure, keyword strategy, bid management, pacing, and performance across all active channels Build and maintain the skill library inside our agent-based media platform, including LLM-driven automations Determine which media workflows belong on our ad platform versus our internal data warehouse and automation stack Define our advertising playbook including bidding philosophy, campaign taxonomy, keyword governance, and channel prioritization as living policy, not a static document Translate institutional knowledge into structured, reviewable policies that our automations execute Stand up our audit layer: naming conventions, negative-keyword discipline, budget guardrails, and a recurring rules check Wire audit findings back into policy so the operating rules improve over time Establish KPI frameworks across ROAS, TACOS, incrementality, and share of voice by channel Define reporting that ties media performance to revenue contribution, new-to-brand growth, and category share Monitor share of voice and competitive positioning using analytics tools Coordinate with internal teams and external partners to deliver against growth and efficiency targets Other duties as assigned.WHO YOU ARE:Bachelor's degree required, ideally in Marketing, Business, or Analytics 5+ years of hands-on paid digital advertising experience managing meaningful budgets across multiple platforms; agency experience preferred Deep Amazon Ads expertise across Sponsored Products, Brands, and Display; DSP and AMC desirable Experience with Vendor Central 1P advertising strongly preferred, including SQP and Brand Analytics Experience with at least one additional retail media platform (Walmart Connect, Target Roundel, Criteo, etc.) Proficiency with a third-party bid management or automation platform Experience using AI or automation to drive data-driven decisions Familiarity with Google Ads, Meta Ads, or TikTok Ads preferredWHAT YOU HAVE DONE/ESSENTIAL TO THE ROLE:Systems thinker who builds scalable processes rather than one-off solutions Strong bias toward documentation - you write things down and build repeatable frameworks Demonstrated ability to collaborate with and hold external partners accountable Strong written and verbal communication skills across all levels of the organization Comfort with data: pulling reports, interpreting attribution, and making decisions from performance analytics Comfortable building on early-stage tooling with real limits and gaps Ability to write platform-neutral policy so our playbook survives a change of tools Energized by articulating judgment and supervising automation rather than running every change by hand Curiosity about the future of AI-assisted advertising and genuine interest in shaping it Highly organized with the ability to handle multiple priorities Passion for the sports industryAbility to travel on occasion via car, plane and train including overnight Valid driver’s license in good standing.LEVEL OF RESPONSIBILITY:Interact independently with internal and external parties, has the knowledge to make independent decisions. SUPERVISORY RESPONSIBILITIES:This position does not supervise employees.PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to sit/stand; use hands or fingers to handle, or feel; reach with hands and arms; and talk and hear.WORK ENVIRONMENT:The noise level in the work environment is usually moderateIf you are interested in joining the #FranklinFamily, please apply. For this role, the pay range is $81,000 – $97,000 annually, which is what we reasonably expect to offer when filling the position. Your actual offer will depend on things like your experience, skills, and what you bring to the team.We also want to share with you our benefits at a glance:Employee Discounts401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment After 30 Days Waiting Period: 20 days PTO program/13 Paid Holidays (prorated)Health, Dental, Vision InsuranceCompany Paid AD&D and Life Insurance (2 times Base Salary)Voluntary Life and AD&D InsuranceVoluntary Accident Insurance, Critical Illness or Hospital IndemnityCompany Paid Short- and Long-Term disability plansFlexible Spending with $680 Carry Over option and Dependent Care Account PlansEmployee Life Assistance Plan and Identity Theft Protection SupportTuition Reimbursement after waiting periodFranklin Sports is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. PERFORMANCE MARKETING STRATEGIST (EXEMPT)Who we are: At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Women’s Soccer League, the Women’s National Basketball Association, the Pro Volleyball Federation, USA Pickleball, and Hasbro’s Nerf brand — all of which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.What you will do:The Performance Marketing Strategist owns paid media strategy and execution across our retail media networks including Amazon (multiple marketplaces), Walmart, and Target as well as emerging retail channels. This individual will manage campaign performance, optimization, and reporting to leadership, coordinating with internal teams and external partners to deliver against growth and efficiency targets.This role also builds the operating system behind the media: documenting how advertising decisions get made, translating that into clear account-level strategy and standards, and leveraging automation and AI-enabled platforms to execute at scale. This position sits at the intersection of hands-on retail media practice and process design and will help define how we run advertising as tooling, channels, and category dynamics evolve.This role may require travelling to company-sponsored events with overnight stays.The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Manager, Ecommerce Growth.#FranklinFamilyIN MORE DETAIL, YOU WILL:Own campaign execution and expand across retail media channels as the model proves out Report on campaign structure, keyword strategy, bid management, pacing, and performance across all active channels Build and maintain the skill library inside our agent-based media platform, including LLM-driven automations Determine which media workflows belong on our ad platform versus our internal data warehouse and automation stack Define our advertising playbook including bidding philosophy, campaign taxonomy, keyword governance, and channel prioritization as living policy, not a static document Translate institutional knowledge into structured, reviewable policies that our automations execute Stand up our audit layer: naming conventions, negative-keyword discipline, budget guardrails, and a recurring rules check Wire audit findings back into policy so the operating rules improve over time Establish KPI frameworks across ROAS, TACOS, incrementality, and share of voice by channel Define reporting that ties media performance to revenue contribution, new-to-brand growth, and category share Monitor share of voice and competitive positioning using analytics tools Coordinate with internal teams and external partners to deliver against growth and efficiency targets Other duties as assigned.WHO YOU ARE:Bachelor's degree required, ideally in Marketing, Business, or Analytics 5+ years of hands-on paid digital advertising experience managing meaningful budgets across multiple platforms; agency experience preferred Deep Amazon Ads expertise across Sponsored Products, Brands, and Display; DSP and AMC desirable Experience with Vendor Central 1P advertising strongly preferred, including SQP and Brand Analytics Experience with at least one additional retail media platform (Walmart Connect, Target Roundel, Criteo, etc.) Proficiency with a third-party bid management or automation platform Experience using AI or automation to drive data-driven decisions Familiarity with Google Ads, Meta Ads, or TikTok Ads preferredWHAT YOU HAVE DONE/ESSENTIAL TO THE ROLE:Systems thinker who builds scalable processes rather than one-off solutions Strong bias toward documentation - you write things down and build repeatable frameworks Demonstrated ability to collaborate with and hold external partners accountable Strong written and verbal communication skills across all levels of the organization Comfort with data: pulling reports, interpreting attribution, and making decisions from performance analytics Comfortable building on early-stage tooling with real limits and gaps Ability to write platform-neutral policy so our playbook survives a change of tools Energized by articulating judgment and supervising automation rather than running every change by hand Curiosity about the future of AI-assisted advertising and genuine interest in shaping it Highly organized with the ability to handle multiple priorities Passion for the sports industryAbility to travel on occasion via car, plane and train including overnight Valid driver’s license in good standing.LEVEL OF RESPONSIBILITY:Interact independently with internal and external parties, has the knowledge to make independent decisions. SUPERVISORY RESPONSIBILITIES:This position does not supervise employees.PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to sit/stand; use hands or fingers to handle, or feel; reach with hands and arms; and talk and hear.WORK ENVIRONMENT:The noise level in the work environment is usually moderateIf you are interested in joining the #FranklinFamily, please apply. For this role, the pay range is $81,000 – $97,000 annually, which is what we reasonably expect to offer when filling the position. Your actual offer will depend on things like your experience, skills, and what you bring to the team.We also want to share with you our benefits at a glance:Employee Discounts401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment After 30 Days Waiting Period: 20 days PTO program/13 Paid Holidays (prorated)Health, Dental, Vision InsuranceCompany Paid AD&D and Life Insurance (2 times Base Salary)Voluntary Life and AD&D InsuranceVoluntary Accident Insurance, Critical Illness or Hospital IndemnityCompany Paid Short- and Long-Term disability plansFlexible Spending with $680 Carry Over option and Dependent Care Account PlansEmployee Life Assistance Plan and Identity Theft Protection SupportTuition Reimbursement after waiting periodFranklin Sports is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Own campaign execution and expand across retail media channels as the model proves out Report on campaign structure, keyword strategy, bid management, pacing, and performance across all active channels Build and maintain the skill library inside our agent-based media platform, including LLM-driven automations Determine which media workflows belong on our ad platform versus our internal data warehouse and automation stack Define our advertising playbook including bidding philosophy, campaign taxonomy, keyword governance, and channel prioritization as living policy, not a static document Translate institutional knowledge into structured, reviewable policies that our automations execute Stand up our audit layer: naming conventions, negative-keyword discipline, budget guardrails, and a recurring rules check Wire audit findings back into policy so the operating rules improve over time Establish KPI frameworks across ROAS, TACOS, incrementality, and share of voice by channel Define reporting that ties media performance to revenue contribution, new-to-brand growth, and category share Monitor share of voice and competitive positioning using analytics tools Coordinate with internal teams and external partners to deliver against growth and efficiency targets Other duties as assigned.Bachelor's degree required, ideally in Marketing, Business, or Analytics 5+ years of hands-on paid digital advertising experience managing meaningful budgets across multiple platforms; agency experience preferred Deep Amazon Ads expertise across Sponsored Products, Brands, and Display; DSP and AMC desirable Experience with Vendor Central 1P advertising strongly preferred, including SQP and Brand Analytics Experience with at least one additional retail media platform (Walmart Connect, Target Roundel, Criteo, etc.) Proficiency with a third-party bid management or automation platform Experience using AI or automation to drive data-driven decisions Familiarity with Google Ads, Meta Ads, or TikTok Ads preferredSystems thinker who builds scalable processes rather than one-off solutions Strong bias toward documentation - you write things down and build repeatable frameworks Demonstrated ability to collaborate with and hold external partners accountable Strong written and verbal communication skills across all levels of the organization Comfort with data: pulling reports, interpreting attribution, and making decisions from performance analytics Comfortable building on early-stage tooling with real limits and gaps Ability to write platform-neutral policy so our playbook survives a change of tools Energized by articulating judgment and supervising automation rather than running every change by hand Curiosity about the future of AI-assisted advertising and genuine interest in shaping it Highly organized with the ability to handle multiple priorities Passion for the sports industryAbility to travel on occasion via car, plane and train including overnight Valid driver’s license in good standing.Employee Discounts401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment 20 days PTO program/13 Paid Holidays (prorated)Health, Dental, Vision InsuranceCompany Paid AD&D and Life Insurance (2 times Base Salary)Voluntary Life and AD&D InsuranceVoluntary Accident Insurance, Critical Illness or Hospital IndemnityCompany Paid Short- and Long-Term disability plansFlexible Spending with $680 Carry Over option and Dependent Care Account PlansEmployee Life Assistance Plan and Identity Theft Protection SupportTuition Reimbursement after waiting period
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