Los Angeles Sparks
Director of Partnership Activation
Los Angeles, CA, USPosted 3 Jul 2026 2026 Director of Partnership ActivationThe 3-time WNBA Champions Los Angeles Sparks are growing! We are seeking aDirector of Partnership Activation, who will be responsible for developing andmaintaining the strategic growth of corporate partnership relationships withmarketing partners and executing partnership agreements for the Los AngelesSparks. We are looking for an organized, collaborative, and proactive individual whothrives in a fast-paced environment and is passionate about delivering best-in-classpartner experiences. This position will play a key role in developing and maintainingstrong relationships with marketing partners while ensuring the successfulexecution and fulfillment of all partnership agreements.The Director of Partnership Activation will work cross-functionally with marketing,community relations, game presentation and operations teams to supportpartnership strategy, activation planning, and ongoing relationship management.This position will work under the direction of the VP of Partnerships.PRINCIPAL DUTIES AND RESPONSIBILITIES:Relationship Management• Develop meaningful and lasting relationships for LA Sparks largestpartners while driving revenue through strategic and creative planning in apositive team environment• Provide flawless client service execution of deliverables, evaluation ofupsell opportunities, relationship building and entertaining, as necessary• Initiate and maintain regular contact with partner and/or partner’s agency,developing strong professional relationships.• Lead and direct business review meetings with each partner on a regularbasisActivation Fulfillment• Manage the creation and implementation of complete activation platformswith new and existing partners, including marketing and communityprogramming• Assist with game day events and activation for partners, including but notlimited to special activations, pre-game, in-game and half-timepromotions, hospitality events, promotional activations and displays• Coordinate and implement all in-game elements, including video boardfeatures, ribbon board exposure, LED signage and game day partnerships• Manage all partner season tickets, individual game tickets, suites,hospitality and special events• Coordinate and execute all non-game day events and promotions,including but not limited to clinics, player appearances, and specialpromotions• Plan and execute contractual advertising and marketing elements as wellas events, promotions, activities, and VIP experiences• Enhance and renew partnerships in conjunction with the sales team byexecuting all contractual elements and providing opportunities to addvalue and exceed expectations for partners based on KPIs• Create recaps with proof of performance for each partnerResults and Measurement• Audit client benefits and execute on a timely basis, maintaining partnerdatabase and comprehensive asset tracker• Track all costs related to the fulfillment of each partnership and maintaincontrol of fulfillment budgets for each partnerCross-Functional Collaboration• Work with the Sparks arena partner to monitor contractual obligationsand manage team and league exclusivities• Work closely with all internal stakeholders, including marketing, graphicdesign, ticketing, finance, operations, community relations, and retail• Review and enforce marketing guidelines and regulations of the Women’sNational Basketball Association (WNBA)KNOWLEDGE, SKILLS, AND ABILITIES:• Ability to think critically; research, recommend and implement solutionseffectively• Outstanding organizational skills, ability to follow through, and capable ofmeeting deadlines while balancing multiple projects and priorities• Customer service-oriented demeanor• Ability to multi-task, prioritize, and manage time effectively• Possess and demonstrates an extremely strong proficiency incommunication skills, both written and verbal• Comfortable and experienced with public speaking and grouppresentations• Ability to think creatively as it pertains to developing marketing andactivation campaigns• Organized with consistent attention to detail• Experience using Microsoft Office suite as well as CRM softwareMINIMUM REQUIREMENTS:• Bachelor’s degree in a related field or equivalent education• Must have at least 3-4 years of experience in business, sports operations(team, league or agency) or related fieldWORKING CONDITIONS:• Ability to work flexible hours, including evenings, weekends, and holidaysand the capability to travel as required• Available to work on-site for Sparks home games and events, includinglate evening hours and outside normal business hours• Must be willing to relocate to Los Angeles, CACompensation commensurate with experience; minimum starting salary $125,000This job description in no way states or implies that these are the only duties to beperformed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The incumbent isexpected to perform other duties necessary for the effective operation of thedepartment.We are an equal opportunity employer, and you will receive consideration foremployment without regard to race, color, religion, sex, national origin, disability status,protected veteran status, or any other characteristic protected by law.We will ensure that individuals with disabilities are provided reasonable accommodationto participate in the job application or interview process, to perform critical jobfunctions, and to receive other benefits and privileges of employment. Please contact usto request accommodation.The 3-time WNBA Champions Los Angeles Sparks are growing! We are seeking aDirector of Partnership Activation, who will be responsible for developing andmaintaining the strategic growth of corporate partnership relationships withmarketing partners and executing partnership agreements for the Los AngelesSparks. We are looking for an organized, collaborative, and proactive individual whothrives in a fast-paced environment and is passionate about delivering best-in-classpartner experiences. This position will play a key role in developing and maintainingstrong relationships with marketing partners while ensuring the successfulexecution and fulfillment of all partnership agreements.The Director of Partnership Activation will work cross-functionally with marketing,community relations, game presentation and operations teams to supportpartnership strategy, activation planning, and ongoing relationship management.This position will work under the direction of the VP of Partnerships.Relationship Management• Develop meaningful and lasting relationships for LA Sparks largestpartners while driving revenue through strategic and creative planning in apositive team environment• Provide flawless client service execution of deliverables, evaluation ofupsell opportunities, relationship building and entertaining, as necessary• Initiate and maintain regular contact with partner and/or partner’s agency,developing strong professional relationships.• Lead and direct business review meetings with each partner on a regularbasisActivation Fulfillment• Manage the creation and implementation of complete activation platformswith new and existing partners, including marketing and communityprogramming• Assist with game day events and activation for partners, including but notlimited to special activations, pre-game, in-game and half-timepromotions, hospitality events, promotional activations and displays• Coordinate and implement all in-game elements, including video boardfeatures, ribbon board exposure, LED signage and game day partnerships• Manage all partner season tickets, individual game tickets, suites,hospitality and special events• Coordinate and execute all non-game day events and promotions,including but not limited to clinics, player appearances, and specialpromotions• Plan and execute contractual advertising and marketing elements as wellas events, promotions, activities, and VIP experiences• Enhance and renew partnerships in conjunction with the sales team byexecuting all contractual elements and providing opportunities to addvalue and exceed expectations for partners based on KPIs• Create recaps with proof of performance for each partnerResults and Measurement• Audit client benefits and execute on a timely basis, maintaining partnerdatabase and comprehensive asset tracker• Track all costs related to the fulfillment of each partnership and maintaincontrol of fulfillment budgets for each partnerCross-Functional Collaboration• Work with the Sparks arena partner to monitor contractual obligationsand manage team and league exclusivities• Work closely with all internal stakeholders, including marketing, graphicdesign, ticketing, finance, operations, community relations, and retail• Review and enforce marketing guidelines and regulations of the Women’sNational Basketball Association (WNBA)• Ability to think critically; research, recommend and implement solutionseffectively• Outstanding organizational skills, ability to follow through, and capable ofmeeting deadlines while balancing multiple projects and priorities• Customer service-oriented demeanor• Ability to multi-task, prioritize, and manage time effectively• Possess and demonstrates an extremely strong proficiency incommunication skills, both written and verbal• Comfortable and experienced with public speaking and grouppresentations• Ability to think creatively as it pertains to developing marketing andactivation campaigns• Organized with consistent attention to detail• Experience using Microsoft Office suite as well as CRM software• Bachelor’s degree in a related field or equivalent education• Must have at least 3-4 years of experience in business, sports operations(team, league or agency) or related field• Ability to work flexible hours, including evenings, weekends, and holidaysand the capability to travel as required• Available to work on-site for Sparks home games and events, includinglate evening hours and outside normal business hours• Must be willing to relocate to Los Angeles, CACompensation commensurate with experience; minimum starting salary $125,000This job description in no way states or implies that these are the only duties to beperformed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The incumbent isexpected to perform other duties necessary for the effective operation of thedepartment.We are an equal opportunity employer, and you will receive consideration foremployment without regard to race, color, religion, sex, national origin, disability status,protected veteran status, or any other characteristic protected by law.We will ensure that individuals with disabilities are provided reasonable accommodationto participate in the job application or interview process, to perform critical jobfunctions, and to receive other benefits and privileges of employment. Please contact usto request accommodation.
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