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As Messi Shines at World Cup, His Brand Partners Reap the Rewards

At the final match of the Qatar World Cup in 2022, Dan Jamieson had to explain himself. The Liverpool native was wearing an England jersey, confusing those around him as to why he was supporting Argentina in its showdown against France. But as the CEO of Icons Memorabilia, the answer was tied to one very

Published 7 Jul 2026Curated by Transfer Window
As Messi Shines at World Cup, His Brand Partners Reap the Rewards

Summary

At the final match of the Qatar World Cup in 2022, Dan Jamieson had to explain himself. The Liverpool native was wearing an England jersey, confusing those around him as to why he was supporting Argentina in its showdown against France. But as the CEO of Icons Memorabilia, the answer was tied to one very