Back to all news
Partner ContentSportsPro

How Footballco and Coca-Cola worked with José Mourinho to find his toughest opponent yet: himself

Inside José vs. Mourinho: How Footballco, Coca-Cola and partners created an innovative content series during the Fifa World Cup featuring one of soccer's biggest names.

Published 3 Aug 2026Curated by Transfer Window
How Footballco and Coca-Cola worked with José Mourinho to find his toughest opponent yet: himself

Summary

Inside José vs. Mourinho: How Footballco, Coca-Cola and partners created an innovative content series during the Fifa World Cup featuring one of soccer's biggest names.