Back to all news
BusinessSportico

Under Armour Lowers Guidance and Begins Another Product Cull

Under Armour is resetting again. The Baltimore-based sportswear maker lowered its financial outlook for the year amid soft consumer demand in the U.S. and Asia, while announcing it will reduce a further 25% of products it produces over the next 18 months in an effort to sell fewer products overall, but a higher propor…

Published 7 Aug 2026Curated by Transfer Window
Under Armour Lowers Guidance and Begins Another Product Cull

Summary

Under Armour is resetting again. The Baltimore-based sportswear maker lowered its financial outlook for the year amid soft consumer demand in the U.S. and Asia, while announcing it will reduce a further 25% of products it produces over the next 18 months in an effort to sell fewer products overall, but a higher propor…