AgenciesSportsPro
How creators changed sports media with access, not airtime
As athletes and rights holders open up more direct access to fans, creators are reshaping sports media by building trust, reaching new audiences and challenging traditional ideas of who holds authority.
Published 28 Aug 2026Curated by Transfer Window
Summary
As athletes and rights holders open up more direct access to fans, creators are reshaping sports media by building trust, reaching new audiences and challenging traditional ideas of who holds authority.