AnalysisSportsPro
Will shift to self-improvement brand save Enhanced Games after ‘Steroid Olympics’ lacklustre debut?
After years of hype, the inaugural Enhanced Games produced mediocre performances, limited audience interest and a US$62 million loss for its parent company. But with its backers eager to tap into the ‘self-optimisation’ market, is it still a long-term threat to the anti-doping movement?
Published 25 Aug 2026Curated by Transfer Window
Summary
After years of hype, the inaugural Enhanced Games produced mediocre performances, limited audience interest and a US$62 million loss for its parent company. But with its backers eager to tap into the ‘self-optimisation’ market, is it still a long-term threat to the anti-doping movement?