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Consortium led by L Catterton in partnership with HYROX founders acquires Infront’s majority stake in HYROX

HYROX’s rapid rise from emerging fitness format to global mass-participation phenomenon has opened the door to its next phase of growth, with ambitions spanning millions more participants, new products and a potential Olympic future.

Published 8 Sept 2026Curated by Transfer Window
Consortium led by L Catterton in partnership with HYROX founders acquires Infront’s majority stake in HYROX

Summary

HYROX’s rapid rise from emerging fitness format to global mass-participation phenomenon has opened the door to its next phase of growth, with ambitions spanning millions more participants, new products and a potential Olympic future.