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Sportico Transactions: Moves and Mergers Roundup for Sept. 11
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Puma Appoints Steve Cecchini to Lead Global Sports Marketing Puma has appointed industry expert Steve Cecchini as its senior vice president sports marketing, effective Oct. 1…
Published 11 Sept 2026Curated by Transfer Window

Summary
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Puma Appoints Steve Cecchini to Lead Global Sports Marketing Puma has appointed industry expert Steve Cecchini as its senior vice president sports marketing, effective Oct. 1…