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SportAccord’s Kelly Fairweather on rebuilding relevance in sport’s new reality
Nearly one year after joining SportAccord as managing director from the ITF, Kelly Fairweather discusses the challenges facing federations today and how the upcoming SportAccord Forum has been designed to help navigate them.
Published 30 Sept 2026Curated by Transfer Window
Summary
Nearly one year after joining SportAccord as managing director from the ITF, Kelly Fairweather discusses the challenges facing federations today and how the upcoming SportAccord Forum has been designed to help navigate them.