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Nike Will Stop Reporting China Sales Numbers, Which Have Been Ugly

Nike sales in China have been closely watched by investors for years—first as a sign of the brand’s rapid international growth, and more recently as an indication that the Swoosh had lost its mojo. Now the company says it will stop reporting numbers specific to its Greater China business. As part of a four-year restru…

Published 2 Oct 2026Curated by Transfer Window
Nike Will Stop Reporting China Sales Numbers, Which Have Been Ugly

Summary

Nike sales in China have been closely watched by investors for years—first as a sign of the brand’s rapid international growth, and more recently as an indication that the Swoosh had lost its mojo. Now the company says it will stop reporting numbers specific to its Greater China business. As part of a four-year restru…