Back to all news
NewsSportsPro

Fifa signs up Kraken as World Cup 2026 crypto partner as late sponsor push continues

Long-time partner AB InBev also extends World Cup sponsorship to include 2030 edition before the tournament kicks off.

Published 10 Jun 2026Curated by Transfer Window
Fifa signs up Kraken as World Cup 2026 crypto partner as late sponsor push continues

Summary

Long-time partner AB InBev also extends World Cup sponsorship to include 2030 edition before the tournament kicks off.