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54 bets on HWS unlocking padel’s commercial value
Gary Davidson, COO at 54, oulines his profitability targets and the commercial model for the Hexagon World Series after the Saudi-backed agency invested £2.1m (€2.4m/$2.8m) for an initial 8% stake in the new property.
Published 3 Jun 2026Curated by Transfer Window

Summary
Gary Davidson, COO at 54, oulines his profitability targets and the commercial model for the Hexagon World Series after the Saudi-backed agency invested £2.1m (€2.4m/$2.8m) for an initial 8% stake in the new property.