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54 bets on HWS unlocking padel’s commercial value

Gary Davidson, COO at 54, oulines his profitability targets and the commercial model for the Hexagon World Series after the Saudi-backed agency invested £2.1m (€2.4m/$2.8m) for an initial 8% stake in the new property.

Published 3 Jun 2026Curated by Transfer Window
54 bets on HWS unlocking padel’s commercial value

Summary

Gary Davidson, COO at 54, oulines his profitability targets and the commercial model for the Hexagon World Series after the Saudi-backed agency invested £2.1m (€2.4m/$2.8m) for an initial 8% stake in the new property.