Sportico With Jaylen Brown, Diana Taurasi on Day 1 at Cannes Lions

Sportico took to the iconic Croisette on the first day of Cannes Lions, speaking exclusively with some of the biggest names in sport as an official media partner of SPORT BEACH. Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and