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The athlete brand economy: Why the FIFA World Cup will be defined by player power

A new report from EMW Global and x+y Market Intelligence reveals that the attention economy surrounding the FIFA World Cup 2026™ has shifted.

Published 23 Apr 2026Curated by Transfer Window
The athlete brand economy: Why the FIFA World Cup will be defined by player power

Summary

A new report from EMW Global and x+y Market Intelligence reveals that the attention economy surrounding the FIFA World Cup 2026™ has shifted.