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30 years of Opta: How a marketing exercise became the foundation of soccer’s AI future
Three decades ago, an upstart management consultancy kickstarted a data revolution in English soccer. Now, Opta is at the forefront of an AI-driven transformation of how the sport is watched, played and understood.
Published 29 Jun 2026Curated by Transfer Window
Summary
Three decades ago, an upstart management consultancy kickstarted a data revolution in English soccer. Now, Opta is at the forefront of an AI-driven transformation of how the sport is watched, played and understood.