BusinessSportico
Liberty Media’s Chang, LIV’s O’Neil Join ‘Sportico Sports Business’
Two key factors will set today’s sports investor apart, according to LIV Golf CEO Scott O’Neil and Liberty Media CEO Derek Chang: investing in teams with upside to their valuations, and investing in global brands. O’Neil and Chang were interviewed separately by Sportico editor-in-chief Scott Soshnick for the latest ep…
Published 29 Jun 2026Curated by Transfer Window

Summary
Two key factors will set today’s sports investor apart, according to LIV Golf CEO Scott O’Neil and Liberty Media CEO Derek Chang: investing in teams with upside to their valuations, and investing in global brands. O’Neil and Chang were interviewed separately by Sportico editor-in-chief Scott Soshnick for the latest ep…