AnalysisSportico
Nike Gets a Win in Trademark Dispute Over ‘Total 90’ Mark
Nike has persuaded a federal judge to deny Louisiana-based soccer apparel company Total90 LLC an injunction that would have stopped Nike from a “marketing blitz” using the term “Total 90.” Total90 sued Nike last year, arguing that it owns the trademark for “Total90” and that Nike is infringing by using Total 90. Nike…
Published 1 Jul 2026Curated by Transfer Window

Summary
Nike has persuaded a federal judge to deny Louisiana-based soccer apparel company Total90 LLC an injunction that would have stopped Nike from a “marketing blitz” using the term “Total 90.” Total90 sued Nike last year, arguing that it owns the trademark for “Total90” and that Nike is infringing by using Total 90. Nike…