BusinessSportico
Insights from Basketball Legends Diana Taurasi and Jaylen Brown Cannes Lions
Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and expand the union’s yearly revenue. Brown emphasizes how Plyrs Untd, which is 100% owned by the players, could have a massive impact on the athletes. The NBPA is kicking off this new…
Published 1 Jul 2026Curated by Transfer Window
Summary
Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and expand the union’s yearly revenue. Brown emphasizes how Plyrs Untd, which is 100% owned by the players, could have a massive impact on the athletes. The NBPA is kicking off this new…