Insights from Michael D. Ratner, CEO of OBB, and Selena Kalvaria, CMO of Fanatics at Cannes Lions

Fanatics’ Selena Kalvaria and OBB Media founder Michael D. Ratner sit with Sportico at Cannes Lions to explain the strategy behind the company’s viral “Bet on Kendall” campaign, why Kendall Jenner was more than just the face of the creative, and how Fanatics Studios is reshaping the company’s approach to brand storyte…