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Insights from Anmol Malhotra, Head of Content at Snap and Steven Galanis, CEO of Cameo at Cannes Lions

Sportico’s Scott Soshnick spoke with Anmol Malhotra, Global Head of Content at Snap, about the fandom and excitement surrounding the World Cup, target demographics and the future of content. “For a goal or a highlight, you can find that anywhere. If you want to experience it and experience the fans, you go to Snapchat…

Published 2 Jul 2026Curated by Transfer Window
Insights from Anmol Malhotra, Head of Content at Snap and Steven Galanis, CEO of Cameo at Cannes Lions

Summary

Sportico’s Scott Soshnick spoke with Anmol Malhotra, Global Head of Content at Snap, about the fandom and excitement surrounding the World Cup, target demographics and the future of content. “For a goal or a highlight, you can find that anywhere. If you want to experience it and experience the fans, you go to Snapchat…